Social Media Week London 2012

This week (this very one happening right now) is Social Media Week London 2012. Somehow, having had a gross cold (come find me later at the Closing Party) I missed a lot of the social good events, and ended up in the corporate ones. But I’ve taken away at least one interesting thing from each. From Unilever, I learned they are moving towards a way of working which means their employees can work from anywhere. This immediately made me think of Netmums users. In Unilever’s new offices you probably won’t get your own desk. It’s all highly progressive stuff. From Nokia and Kraft I learned that I could probably help them with a thing or two on the social media front but probably wouldn’t because I don’t want to work at Nokia or Kraft.

Today I got to see the founder of Social Media Week talking about the 10 Commandments of social media. Or the 10 Principles. Or something. Here they are anyway:

I came away with two book recommendations, which is nice. They were, Macrowikinomics by Don Tapscott, and The Lean Startup by Eric Ries. If anyone has a copy they can lend me tweet me.

Finally, I was glad Toby (said founder) mentioned trains. I like trains:

He explained:

Sophie Collard on Google+

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